Social Media Marketing
Promoting products, services and content over social media, in a way that is consistent with an organization’s brand and social media strategy
Creating content, including text posts, video and images for use on social media
Interacting with customers and dealing with customers’ enquiries
Developing new social media strategies and campaigns
Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
Keeping track of data and analysing the performance of social media campaigns
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